Imagine sung to the tune of the Twelve Days of Christmas: “40 skills a swapping, 21 Net Impacters Networking, 10 Mixtape songs a singing, 3 mince pies eaten (by me), 2 speakers speaking, one Christmas tree…” That’s the song-based summary of Tinsel, Time and Treats event run by Net Impact, London earlier this month. The [...]

Thank you all for attending NILP workshop “Creating effective business charity partnerships” led by Tom James from Three Hands, Nadia Al Yafai from White & Case and Laura Westwick, Bromley by Bow Centre. We hope that you found the workshop both informative and inspiring. The discussions on Wednesday last week highlighted some of the challenges people [...]

Information and Communication Technology (ICT) is all pervading in our lives. It is the basis for modern day communication, yet consumes copious amounts of fossil fuel energy whilst on the other hand offering enormous potential to be used to encourage and facilitate sustainable development.

Net Impact London Professional is pleased to be hosting an evening to discuss how marketing can drive sustainable solutions through consumer behavioural change, innovation, and motivation.

The panel will be chaired by Joanna Daniels, Marketplace Director at Business in the Community. She will be joined by leaders in the field of sustainable marketing including James Wright, Managing Director of CSR, Sustainability, and Not-for-profit of Grayling, and Claire Cunningham, Media Relations Manager, of the Technology Strategy Board.

Earlier this week Renault were exposed by the Advertising Standards Authority for proudly advertising in the UK press a 90% reduction in carbon impact of the Renault Fluence, an electric powered vehicle due to launch in 2012. The company based the calculation on an assumption that the car is drawing its energy from the French [...]

Do you think the “hand holding a growing seedling” is the worst visual cliché in sustainable business PR? If you want to join my Corporate Rejection of Anatomical Plant Pots campaign make a supportive comment on the site.

If you would like to attend this event, please RSVP by 23 November by clicking here Net Impact members and supporters have asked to hear from more speakers with experience of applying sustainable business thinking in a large-scale corporate setting. In November we’re pleased to be able to introduce you to a speaker who is [...]

It is imperative that organizations incorporate the principles of sustainability beyond their business practices, by incorporating it into their communications strategies, as transparency is coming to define consumer trust and purchasing behaviour. Inconsistencies and cynicism occur when tactical efforts are used to promote initiatives; tactics cannot convey the long term commitment required to actively contribute [...]

Solitaire Townsend is co-founder and Managing Director of Futerra, a consultancy founded in 2001 to improve the quality of communications in sustainability and corporate responsibility. For seven years she has led Futerra’s work with business and government, including internal communications, media management and strategy for sustainable development.