About the author

Evgenia Sivtsova is a marketing professional with over three years’ experience within the media and consumer goods sectors. Born and raised in Russia, Evgenia lived in Western Europe and Canada and is now living permanently in the UK. Her cross-cultural background combined with her education in politics and business led her to become increasingly interested in environmental issues and the intricacies of development policies. Evgenia decided to align her career with her core values and embrace sustainability as a way of living. Having earned her MBA from HEC Montreal in 2010, with a focus on sustainable development, she is dedicating part of her time to promoting change in business practices. Evgenia is an avid yoga practitioner and nature lover.